Great news! After a hiatus, we have the next Traverse City TweetUp event scheduled! Mark your calendars for Thursday, December 15th. From 5-8pm we’ll be gathering in the back of… read more →
Anyone that reads our blog knows that we’re obsessed with Infographics – not only because we think they are pretty but because we’re information geeks too!
Ever wondered when are people most likely to share content on the web? What services are they sharing to most frequently? As social marketers, we wonder these questions every day and continually pick up trends with each of our clients.
For its fifth birthday, AddThis, the world’s largest bookmarking and sharing service, has provided us with answers to the burning questions of when, where, why and how. It’s hard to imagine five years ago, there were less than a hundred million people using the internet. Today, we have over 1.2 billion users sending traffic to the virtual world on a daily basis. As a medium for all sorts of communication, you’d be amazed at the true sharing behavior of web users.
Check out this pretty infographic titled, Five Years of Sharing. Do you find any of their statistics surprising?
The photo strip located at the top of the Facebook business page has been around for fan pages since the changes last winter. However, many businesses are under-utilizing this prime real estate! The default view shows the five most recently added photos, but there is an opportunity to use this photo strip as free branding space to add compelling visual interest.
Therefore, we wanted to highlight some of the brands that are taking advantage of this photo strip. But first, we’d love to give you some tips on how you can utilize it for your own business.
How to Create a Branded Photo Strip:
- Choose images: Choose five images that work in any random order. Note: fan page photos randomize every time the page is refreshed.
- Size your images: The sizing for these images are 97px x 68px. I recommend scaling them to fit that size. Go with an image that is 970px x 680px.
- Add them to your page: I recommend creating a photo album just for the photo strip to keep them separate from other content. You can either choose to publish them to the newsfeed or not.
- Keep them clean: When you add new images to your fan page, remember the top five most recent will always appear in the photo strip. Remember to always X out the images you don’t want to include in the photo strip.
Perhaps one of the questions I am asked most frequently is whether or not to automate Twitter with Facebook updates or to send tweets to update your business’ Facebook status.… read more →
Most of us by now know that social media isn’t going anywhere anytime soon. But, sometimes I still run into an occasional person who thinks that social media is just a fad and traditional marketing is where it’s at.
I like to remind them of fun facts like in this pretty infographic…
Is your business like many when it comes to social networking? Do you hide behind your Twitter avatar? It’s so easy to get stuck in a rut by only updating your Twitter feed (not responding to tweets) or simply regurgitating your updates from your business’ Facebook fan page. But, what is the point of Twitter if you don’t engage with others?
My tip for you this week is to engage. Take a look at the way you use Twitter and ask yourself, “what am I getting from it?” Are you getting your money’s worth?
Just a few months ago Facebook gave users the ability to tag brands in their photos. If you’re a page admin and haven’t seen any fan photos yet, you may need to adjust your settings to give your fans permission.
Why? Photo tagging is a great way to increase engagement and add new fans to your page. It allows users to engage with your brand in a way they couldn’t before. Ask your fans to tag your page in their new and old photos. More tagged photos give you more interesting and engaging content that you can use and share.