We’ve all seen QR codes plastered across magazines, direct mailings, store windows, and more. Now that Americans are used to seeing these codes, we’re also used to seeing them used… read more →
Good news for Barbie & Ken fans! One of America’s favorite couples have reunited through social media just in time for Valentine’s Day. Mattel Inc., the world’s largest toy company, launched a digital marketing campaign around the reuniting of Barbie and Ken. If you’re not a teenage girl or a Barbie fan, word is that Barbie and Ken had a controversial split on Valentine’s Day in 2004. With help from the social universe, Ken was hoping to reunite with Barbie in time for Valentine’s Day.