It’s amazing to think that social media barely existed 10 years ago. It makes us wonder where will it be 10 years from now? The folks over at Unified put… read more →
Perhaps one of the questions I am asked most frequently is whether or not to automate Twitter with Facebook updates or to send tweets to update your business’ Facebook status.… read more →
Most of us by now know that social media isn’t going anywhere anytime soon. But, sometimes I still run into an occasional person who thinks that social media is just a fad and traditional marketing is where it’s at.
I like to remind them of fun facts like in this pretty infographic…
It’s a day to celebrate! And no, it’s not because tax season is almost over with. Today, we turn one! One year ago, I officially launched Social Vision Marketing, and what a year it has been! So many wonderful opportunities and so many wonderful new friends and clients have come my way.
I’m so excited to see what year two has in store for me. I already have some exciting ideas up my sleeve to help Social Vision Marketing and my clients grow to the next level.
Often times it can be pretty clear to me what went wrong with a business’ social media marketing strategy (or lack thereof) – including why they aren’t seeing responses to their updates and why people have stopped liking or following them altogether. I could easily written this list to include 20 social media mistakes. Are you making these 10 social media mistakes?
1. Not listening or responding – I can’t stress this point enough; social media is all about two-way conversations and participation. If someone says something about your brand, good or bad, you need to respond. Imagine a customer saying they enjoyed dinner at your restaurant.
Do you still think that social media is just a fad? The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
One of America’s favorite upset stomach medicines has hit it big with its recent social media efforts. If you haven’t already done so, I recommend checking out Pepto Bismol’s YouTube channel and its holiday videos. Ken Jeong, from movies such as The Hangover and Step Brothers, stars in the pink holiday-themed “Tummy Time” YouTube videos. The videos take place, appropriately enough, inside the human digestive tract. Ken says, “stomachs are usually hoppin’ as a club,” while busting some sweet dance moves. This particular stomach is “empty and joyless” due to under-indulgence, but the tummy soon fills with yummy holiday treats, which causes Ken to erupt in evil laughter and break out his big Pepto gun. The final message is, “if you overdo it, Pepto Bismol has you covered.” The ads are hilarious and already have tens of thousands of views.
Pepto Bismol‘s parent company, Proctor & Gamble, have made big changes to its marketing budget for its pink brand. Previously 80% to 90% of Pepto Bismol’s marketing budget was spent on traditional media; now only 10% to 20% will be spent on traditional advertising while the majority of the budget will be used for digital media.
1. If you build it, they will come… right?
Get real. This obviously isn’t the case. Social media is all about communication and building relationships. Too many small businesses think that all they need to do is join Facebook and Twitter and leave the rest up to their customers. I’ve run across too many abandoned Facebook and Twitter business pages that are just wasted opportunities to engage with loyal customers. A brand needs to stay active and interact if they ever want to see results in social media. But, remember that Rome wasn’t built in a day. It will take more than a day and a few tweets to see results. Remember not to focus on short-term wins; social media is a long-term engagement. read more →