Category Archive for ‘Social Media Tools’

It sure seems convenient to have your 3rd party apps post your updates to Facebook, but did you realize that Facebook collapses users’ news feeds that have multiple postings from the same app? That means your updates could be ignored. 

So, how do you conveniently post your blog or tweets to Facebook?

Instead of using Twitter or NetworkedBlogs to post your blog updates, I recommend sending custom updates. This goes back to my tip – “What’s good for Twitter isn’t necessarily good for Facebook and vice versa.” 

Facebook announced this week some BIG news for businesses that still have a Facebook personal page – you now have the opportunity to convert your personal profile into a fan page without losing your following!

Why a fan page?

Fan pages are better for brands, businesses and organizations for many reasons.

1. Facebook users only need to simply “like” your page instead of becoming a friend with you to view your content.
2. Fan pages are indexed by the search engines and help your SEO rankings.
3. Fan pages make finding your business on Facebook much easier. 

Today while I was sorting through my piles of snail mail, bills, credit card offers, and numerous Christmas catalogs, I came across the Express Holiday 2010 booklet. I thumbed through it and just as it was going to its new home in the recycle bin, I noticed something that got the geek in me a little excited. On the back of the mailer, Express had listed not only its website URL, a “find us on Facebook” link and Twitter handle, but also a funny looking black and white computer language barcode. Now if you haven’t been following the latest buzz, you wouldn’t have thought twice about it. This is a QR Code. read more →

Game on, TC! Did you catch yesterday’s article all about Foursquare in the Traverse City Business News‘ Daily TICKER? If you missed it, the TICKER interviewed yours truly about the… read more →

Wow! It seems like just yesterday that Foursquare was new to the social media scene. Now reports show that Foursquare is poised to hit 4 million members this week! This milestone comes only 50 days after Foursquare signed on its 3 millionth user. While many social media newbies still aren’t familiar with the location-based mobile game, the social media lovers that use it aren’t afraid to say they are addicted (Ahem! Just like yours truly).

We’ve covered “What the heck is Foursquare?” in a past blog, but for those of you who aren’t familiar with the location-based site, let me explain.  

Ever wondered if you should check-in at the grocery store on Foursquare? How about stores at the mall or even your own place of employment? Charlie Wollborg from Curve Detroit breaks… read more →