Let’s face it. It’s 2015 and you would automatically assume that in order to find a local store, restaurant, or business you could just turn to Facebook. But how about your local government?… read more →
Have you seen the commercial for Jack in the Box’s Chipotle Chicken Club which features its new ‘social media intern’? If you have and you’re a fellow social media manager… read more →
You’ve definitely heard of Black Friday and Cyber Monday, but did you know today is Giving Tuesday? Giving Tuesday is a new holiday focused on giving back. We spend so… read more →
Travel 150 miles north from Grand Rapids or 250 miles northwest from Detroit and you’ll find the small resort town of Traverse City. While Traverse City is widely known for… read more →
Most of us by now know that social media isn’t going anywhere anytime soon. But, sometimes I still run into
an occasional person who thinks that social media is just a fad and traditional marketing is where it’s at.
I like to remind them of fun facts like in this pretty infographic…
If you’re like me, you probably spent afternoons as a kid watching Bob Ross’ The Joy of Painting on PBS with
his magical paintbrush and his soothing voice. Bob Ross was always known as an eternal optimist. But, what would Bob Ross think of social media? The good people at Flowtown created this awesome infographic to depict the different social media sites (as seen by Bob Ross).
Hey, Facebook page admins! Did you know that you can see what other businesses ‘like’ your fan page? Facebook finally gave us the ability to see this. However, please note,… read more →
t’s 4/16! It’s also known around the world as Foursquare Day! If you’re not in the social media game, you
may not know about this important holiday and that Foursquare Day is celebrated around the globe on April 16th. Why April 16th? Because the number four squared is sixteen, so it only makes sense to have it today.
What is it? The date encourages you to get out, explore your city, and enjoy the new connections you make with others in your neighborhood and around the world.
Often times it can be pretty clear to me what went wrong with a business’ social media marketing strategy (or lack thereof) – including why they aren’t seeing responses to their updates and why people have stopped liking or following them altogether. I could easily written this list to include 20 social media mistakes. Are you making these 10 social media mistakes?
1. Not listening or responding – I can’t stress this point enough; social media is all about two-way
conversations and participation. If someone says something about your brand, good or bad, you need to respond. Imagine a customer saying they enjoyed dinner at your restaurant.
Often times when people ask me what I do for a living, they don’t really understand when I say I’m a “social media specialist”. So, I often hear my friends… read more →