I love seeing creative marketing ideas – online and off. When it’s a combination of two of my favorite things – Foursquare and dogs – I get even more geeked. Check… read more →
Good news for Barbie & Ken fans! One of America’s favorite couples have reunited through social media just in time for Valentine’s Day. Mattel Inc., the world’s largest toy company, launched a digital marketing campaign around the reuniting of Barbie and Ken. If you’re not a teenage girl or a Barbie fan, word is that Barbie and Ken had a controversial split on Valentine’s Day in 2004. With help from the social universe, Ken was hoping to reunite with Barbie in time for Valentine’s Day.
One of America’s favorite upset stomach medicines has hit it big with its recent social media efforts. If you haven’t already done so, I recommend checking out Pepto Bismol’s YouTube channel and its holiday videos. Ken Jeong, from movies such as The Hangover and Step Brothers, stars in the pink holiday-themed “Tummy Time” YouTube videos. The videos take place, appropriately enough, inside the human digestive tract. Ken says, “stomachs are usually hoppin’ as a club,” while busting some sweet dance moves. This particular stomach is “empty and joyless” due to under-indulgence, but the tummy soon fills with yummy holiday treats, which causes Ken to erupt in evil laughter and break out his big Pepto gun. The final message is, “if you overdo it, Pepto Bismol has you covered.” The ads are hilarious and already have tens of thousands of views.
Pepto Bismol‘s parent company, Proctor & Gamble, have made big changes to its marketing budget for its pink brand. Previously 80% to 90% of Pepto Bismol’s marketing budget was spent on traditional media; now only 10% to 20% will be spent on traditional advertising while the majority of the budget will be used for digital media.