Christmas Gift Cards… on Facebook??

Through my dozens of last-minute shopping e-mails from brands this Christmas season, I ran across this ad in a Victoria’s Secret Pink e-mail telling me to “Think Outside The Gift Box” and “Give a Gift Card to Your Facebook Friend”. Who would’ve ever thought we’d see the day when we’d buy and receive gift cards via Facebook?

Well, along with all brands, gift cards have now shown up on Facebook. Early adopters like Victoria’s SecretKMart, Sears, Amazon, Starbucks and American Eagle are now offering shoppers the ability to buy and send cards all without leaving the comforts of Facebook.