Holding a competition or giveaway on Facebook can be awfully confusing. Both large brands and small companies can be seen breaching Facebook’s rules and policies when it comes to contests.… read more →
The photo strip located at the top of the Facebook business page has been around for fan pages since the changes last winter. However, many businesses are under-utilizing this prime real estate! The default view shows the five most recently added photos, but there is an opportunity to use this photo strip as free branding space to add compelling visual interest.
Therefore, we wanted to highlight some of the brands that are taking advantage of this photo strip. But first, we’d love to give you some tips on how you can utilize it for your own business.
How to Create a Branded Photo Strip:
- Choose images: Choose five images that work in any random order. Note: fan page photos randomize every time the page is refreshed.
- Size your images: The sizing for these images are 97px x 68px. I recommend scaling them to fit that size. Go with an image that is 970px x 680px.
- Add them to your page: I recommend creating a photo album just for the photo strip to keep them separate from other content. You can either choose to publish them to the newsfeed or not.
- Keep them clean: When you add new images to your fan page, remember the top five most recent will always appear in the photo strip. Remember to always X out the images you don’t want to include in the photo strip.
Perhaps one of the questions I am asked most frequently is whether or not to automate Twitter with Facebook updates or to send tweets to update your business’ Facebook status.… read more →