We’ve all seen QR codes plastered across magazines, direct mailings, store windows, and more. Now that Americans are used to seeing these codes, we’re also used to seeing them used… read more →
Good news for Barbie & Ken fans! One of America’s favorite couples have reunited through social media just in time for Valentine’s Day. Mattel Inc., the world’s largest toy company, launched a digital marketing campaign around the reuniting of Barbie and Ken. If you’re not a teenage girl or a Barbie fan, word is that Barbie and Ken had a controversial split on Valentine’s Day in 2004. With help from the social universe, Ken was hoping to reunite with Barbie in time for Valentine’s Day.
One of America’s favorite upset stomach medicines has hit it big with its recent social media efforts. If you haven’t already done so, I recommend checking out Pepto Bismol’s YouTube channel and its holiday videos. Ken Jeong, from movies such as The Hangover and Step Brothers, stars in the pink holiday-themed “Tummy Time” YouTube videos. The videos take place, appropriately enough, inside the human digestive tract. Ken says, “stomachs are usually hoppin’ as a club,” while busting some sweet dance moves. This particular stomach is “empty and joyless” due to under-indulgence, but the tummy soon fills with yummy holiday treats, which causes Ken to erupt in evil laughter and break out his big Pepto gun. The final message is, “if you overdo it, Pepto Bismol has you covered.” The ads are hilarious and already have tens of thousands of views.
Pepto Bismol‘s parent company, Proctor & Gamble, have made big changes to its marketing budget for its pink brand. Previously 80% to 90% of Pepto Bismol’s marketing budget was spent on traditional media; now only 10% to 20% will be spent on traditional advertising while the majority of the budget will be used for digital media.
Through my dozens of last-minute shopping e-mails from brands this Christmas season, I ran across this ad in a Victoria’s Secret Pink e-mail telling me to “Think Outside The Gift Box” and “Give a Gift Card to Your Facebook Friend”. Who would’ve ever thought we’d see the day when we’d buy and receive gift cards via Facebook?
Well, along with all brands, gift cards have now shown up on Facebook. Early adopters like Victoria’s Secret, KMart, Sears, Amazon, Starbucks and American Eagle are now offering shoppers the ability to buy and send cards all without leaving the comforts of Facebook.
Today while I was sorting through my piles of snail mail, bills, credit card offers, and numerous Christmas catalogs, I came across the Express Holiday 2010 booklet. I thumbed through it and just as it was going to its new home in the recycle bin, I noticed something that got the geek in me a little excited. On the back of the mailer, Express had listed not only its website URL, a “find us on Facebook” link and Twitter handle, but also a funny looking black and white computer language barcode. Now if you haven’t been following the latest buzz, you wouldn’t have thought twice about it. This is a QR Code. read more →
It is with a heavy heart that we must bid adieu to the Sony Walkman. Thanks for the memories, old friend! I’m sure I’m not alone in feeling a little sad saying goodbye. I can remember back to elementary school and buying my very first Walkman. We certainly had some good times spent together with my New Kids on the Block, Madonna, and Poison cassette tapes. One thing is certain though: it’s a different era.
Wow! It seems like just yesterday that Foursquare was new to the social media scene. Now reports show that Foursquare is poised to hit 4 million members this week! This milestone comes only 50 days after Foursquare signed on its 3 millionth user. While many social media newbies still aren’t familiar with the location-based mobile game, the social media lovers that use it aren’t afraid to say they are addicted (Ahem! Just like yours truly).
We’ve covered “What the heck is Foursquare?” in a past blog, but for those of you who aren’t familiar with the location-based site, let me explain.