We’ve all seen QR codes plastered across magazines, direct mailings, store windows, and more. Now that Americans are used to seeing these codes, we’re also used to seeing them used… read more →
Today while I was sorting through my piles of snail mail, bills, credit card offers, and numerous Christmas catalogs, I came across the Express Holiday 2010 booklet. I thumbed through it and just as it was going to its new home in the recycle bin, I noticed something that got the geek in me a little excited. On the back of the mailer, Express had listed not only its website URL, a “find us on Facebook” link and Twitter handle, but also a funny looking black and white computer language barcode. Now if you haven’t been following the latest buzz, you wouldn’t have thought twice about it. This is a QR Code. read more →