Chrysler’s Missed Social Good Opportunity

The news outlets were abuzz yesterday after Chrysler’s social media “oops!” moment after an employee of their social media agency tweeted the following:

chryslerautos: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.”

Oops!! Anyone that manages multiple Twitter accounts knows how easy it is to mistake one account for the next. However, when you’re a social media agency, mistakes like this just can’t happen, especially when your client is an automaker in a tough economy.