Holding a competition or giveaway on Facebook can be awfully confusing. Both large brands and small companies can be seen breaching Facebook’s rules and policies when it comes to contests.… read more →
Perhaps one of the questions I am asked most frequently is whether or not to automate Twitter with Facebook updates or to send tweets to update your business’ Facebook status.… read more →
Often times it can be pretty clear to me what went wrong with a business’ social media marketing strategy (or lack thereof) – including why they aren’t seeing responses to their updates and why people have stopped liking or following them altogether. I could easily written this list to include 20 social media mistakes. Are you making these 10 social media mistakes?
1. Not listening or responding – I can’t stress this point enough; social media is all about two-way conversations and participation. If someone says something about your brand, good or bad, you need to respond. Imagine a customer saying they enjoyed dinner at your restaurant.
If you are like most new Twitter users, you will soon find out that Twitter has its very own language and it can be a little confusing. Every day there is a new Twi-word that appears. In fact, there are literally thousands of meaningless Twi-words to describe life on Twitter. However, while working with a new client, I created a small glossary of the most important terms you will run across on Twitter. I’ve listed them below for you in one handy location along with some of my personal notes and tips.
How to Speak Twitter:
Third-Party Applications (Tools): Twitter.com is great for managing followers and finding people to follow. It’s also great for new users. However, there are tons of third-party applications that help to simplify using Twitter. Note: I recommend TweetDeck (desktop app) or HootSuite.com (web app).
Microblog: Twitter is often referred to as a “microblog”, because it allows people to update their status using only 140 characters. Note: The sky is really the limit on what you can accomplish in 140 characters.
Tweet: A message or post made on Twitter by a user.
Follower: This is someone who is reading your tweets.
Following: These are the people whose tweets you’ve selected to read; their tweets appear in your “feed” or “stream”.
1. If you build it, they will come… right?
Get real. This obviously isn’t the case. Social media is all about communication and building relationships. Too many small businesses think that all they need to do is join Facebook and Twitter and leave the rest up to their customers. I’ve run across too many abandoned Facebook and Twitter business pages that are just wasted opportunities to engage with loyal customers. A brand needs to stay active and interact if they ever want to see results in social media. But, remember that Rome wasn’t built in a day. It will take more than a day and a few tweets to see results. Remember not to focus on short-term wins; social media is a long-term engagement. read more →