Unless you live in a box, you’ve probably been hearing a lot about Pinterest on the news in the past few months. But, what is it and why should you… read more →
Perhaps one of the questions I am asked most frequently is whether or not to automate Twitter with Facebook updates or to send tweets to update your business’ Facebook status.… read more →
Just a few months ago Facebook gave users the ability to tag brands in their photos. If you’re a page admin and haven’t seen any fan photos yet, you may need to adjust your settings to give your fans permission.
Why? Photo tagging is a great way to increase engagement and add new fans to your page. It allows users to engage with your brand in a way they couldn’t before. Ask your fans to tag your page in their new and old photos. More tagged photos give you more interesting and engaging content that you can use and share.
It sure seems convenient to have your 3rd party apps post your updates to Facebook, but did you realize that Facebook collapses users’ news feeds that have multiple postings from the same app? That means your updates could be ignored.
So, how do you conveniently post your blog or tweets to Facebook?
Instead of using Twitter or NetworkedBlogs to post your blog updates, I recommend sending custom updates. This goes back to my tip – “What’s good for Twitter isn’t necessarily good for Facebook and vice versa.”
Hey, Facebook page admins! Did you know that you can see what other businesses ‘like’ your fan page? Facebook finally gave us the ability to see this. However, please note,… read more →
Often times it can be pretty clear to me what went wrong with a business’ social media marketing strategy (or lack thereof) – including why they aren’t seeing responses to their updates and why people have stopped liking or following them altogether. I could easily written this list to include 20 social media mistakes. Are you making these 10 social media mistakes?
1. Not listening or responding – I can’t stress this point enough; social media is all about two-way conversations and participation. If someone says something about your brand, good or bad, you need to respond. Imagine a customer saying they enjoyed dinner at your restaurant.
Facebook announced this week some BIG news for businesses that still have a Facebook personal page – you now have the opportunity to convert your personal profile into a fan page without losing your following!
Why a fan page?
Fan pages are better for brands, businesses and organizations for many reasons.
- Facebook users only need to simply “like” your page instead of becoming a friend with you to view your content.
- Fan pages are indexed by the search engines and help your SEO rankings.
- Fan pages make finding your business on Facebook much easier.