Blog.

Facebook announced this week some BIG news for businesses that still have a Facebook personal page – you now have the opportunity to convert your personal profile into a fan page without losing your following!

Why a fan page?

Fan pages are better for brands, businesses and organizations for many reasons.

1. Facebook users only need to simply “like” your page instead of becoming a friend with you to view your content.
2. Fan pages are indexed by the search engines and help your SEO rankings.
3. Fan pages make finding your business on Facebook much easier. 

Now you can own your own billionaire! Well, maybe not. Facebook is suing the Chinese company, M.I.C. Gadget, because of its production and sale of the “Poking Inventor” Action Figure. Well,… read more →

The news outlets were abuzz yesterday after Chrysler’s social media “oops!” moment after an employee of their social media agency tweeted the following:

“chryslerautos: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.”

Oops!! Anyone that manages multiple Twitter accounts knows how easy it is to mistake one account for the next. However, when you’re a social media agency, mistakes like this just can’t happen, especially when your client is an automaker in a tough economy.

Do you still think that social media is just a fad? The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

Often times when people ask me what I do for a living, they don’t really understand when I say I’m a “social media specialist”. So, I often hear my friends… read more →

Last week you may have noticed that I started a new segment on the Social Vision Marketing fan page called Facebook Fan Page Fridays! I’m hoping to turn this into… read more →

In the spirit of Valentine’s Day, I got into a conversation with my boyfriend about how candy hearts have really changed since we were youngsters. No longer are there just… read more →

Last Friday the social giant, Facebook, celebrated its 7th birthday! My, how the little social network has grown up! If you’re an early adopter like me, you may remember Facebook… read more →

Good news for Barbie & Ken fans! One of America’s favorite couples have reunited through social media just in time for Valentine’s Day. Mattel Inc., the world’s largest toy company, launched a digital marketing campaign around the reuniting of Barbie and Ken. If you’re not a teenage girl or a Barbie fan, word is that Barbie and Ken had a controversial split on Valentine’s Day in 2004. With help from the social universe, Ken was hoping to reunite with Barbie in time for Valentine’s Day. 

If you were on the social networks today, you probably noticed your friends sending links to a website called LivingSocial for a half-off deal on an Amazon gift card. While most of us are familiar with Groupon, very few of us have ever used or even heard of LivingSocial. So why the sudden buzz on the networks?

LivingSocial’s latest deal has taken the Internet by storm today and has brought back memories of the 90’s dot-com marketing binge. (For a moment there, I had the urge to pull out my Pets.com sock monkey.) For 24 hours, members can purchase a $20 Amazon gift card for just $10. This deal has attracted over 680,000 purchasers with 17 hours left to go. It has also broken a record, set by Groupon’s GAP partnership last summer, making it the most-purchased daily deal offer ever. As of 2:30pm EST, over 24,000 consumers had shared the link on Facebook.