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The photo strip located at the top of the Facebook business page has been around for fan pages since the changes last winter. However, many businesses are under-utilizing this prime real estate! The default view shows the five most recently added photos, but there is an opportunity to use this photo strip as free branding space to add compelling visual interest.
Therefore, we wanted to highlight some of the brands that are taking advantage of this photo strip. But first, we’d love to give you some tips on how you can utilize it for your own business.
How to Create a Branded Photo Strip:
- Choose images: Choose five images that work in any random order. Note: fan page photos randomize every time the page is refreshed.
- Size your images: The sizing for these images are 97px x 68px. I recommend scaling them to fit that size. Go with an image that is 970px x 680px.
- Add them to your page: I recommend creating a photo album just for the photo strip to keep them separate from other content. You can either choose to publish them to the newsfeed or not.
- Keep them clean: When you add new images to your fan page, remember the top five most recent will always appear in the photo strip. Remember to always X out the images you don’t want to include in the photo strip.
Just a few months ago Facebook gave users the ability to tag brands in their photos. If you’re a page admin and haven’t seen any fan photos yet, you may need to adjust your settings to give your fans permission.
Why? Photo tagging is a great way to increase engagement and add new fans to your page. It allows users to engage with your brand in a way they couldn’t before. Ask your fans to tag your page in their new and old photos. More tagged photos give you more interesting and engaging content that you can use and share.
It sure seems convenient to have your 3rd party apps post your updates to Facebook, but did you realize that Facebook collapses users’ news feeds that have multiple postings from the same app? That means your updates could be ignored.
So, how do you conveniently post your blog or tweets to Facebook?
Instead of using Twitter or NetworkedBlogs to post your blog updates, I recommend sending custom updates. This goes back to my tip – “What’s good for Twitter isn’t necessarily good for Facebook and vice versa.”